Cengage Learning
Electronic Commerce
ISBN13: 9781305867819
Format - Paperback / softback
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A$184.88
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Author(s): Gary Schneider, Charles McCormick, Bryant Chrzan
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing 'Learning From Failure' segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
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EAN: 9781305867819
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing 'Learning From Failure' segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Review(s):
EAN: 9781305867819
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