Taylor & Francis
Economics of Advertising (RLE Advertising)
Edition: 1st Edition
Subjects: Society,
Society & culture: general
ISBN13: 9780415818032
Published: 21 Mar 2013
Format - Hardback
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A$227.20
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A$227.20
Regular price
A$284.00
Economics of Advertising (RLE Advertising)
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
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