Taylor & Francis
Dynamics of Advertising - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9789058230850
Published: 17 Nov 2000
Format - Paperback / softback
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Regular price
A$92.80
Sale price
A$92.80
Regular price
A$116.00
Dynamics of Advertising - Paperback / softback
Regular price
A$92.80
Sale price
A$92.80
Regular price
A$116.00
Product description
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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
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