Development of Scientific Marketing in the Twentieth Century
Taylor & Francis

Development of Scientific Marketing in the Twentieth Century

Edition: 1st Edition
Subjects: History, Humanities
ISBN13: 9781848935594
Published: 01 Mar 2015

Format - Hardback
By Jean-Paul Gaudilliere

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Regular price A$244.00
Sale price A$244.00 Regular price A$305.00

Development of Scientific Marketing in the Twentieth Century

Regular price A$244.00
Sale price A$244.00 Regular price A$305.00
Product description

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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