Taylor & Francis
Development of Scientific Marketing in the Twentieth Century
Edition: 1st Edition
Subjects: History,
Humanities
ISBN13: 9781848935594
Published: 01 Mar 2015
Format - Hardback
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Regular price
A$244.00
Sale price
A$244.00
Regular price
A$305.00
Development of Scientific Marketing in the Twentieth Century
Regular price
A$244.00
Sale price
A$244.00
Regular price
A$305.00
Product description
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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