Pearson Education
Design in Business
Edition: 1st Edition
Subjects: Art,
Product design
ISBN13: 9780273643746
Published: 10 Dec 2001
Format - Paperback / softback
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Regular price
A$164.96
Sale price
A$164.96
Regular price
A$170.06
Design in Business
Regular price
A$164.96
Sale price
A$164.96
Regular price
A$170.06
Product description
Shipping & Return
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern. It makes use of a "toolbox" approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
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