Taylor & Francis
Cybermarketing - Paperback / softback
Edition: 2nd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750647045
Published: 25 Aug 2000
Format - Paperback / softback
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Regular price
A$96.00
Sale price
A$96.00
Regular price
A$120.00
Cybermarketing - Paperback / softback
Regular price
A$96.00
Sale price
A$96.00
Regular price
A$120.00
Product description
Shipping & Return
Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product
This new edition both follows on the success of and adds significantly to the first edition by
* Increasing the up to date case materia* Having a live Internet site to support the book* Adding a collection of key URLs for market research purpose* Adding a new section on marketing information system* More coverage on electronic direct and 1 to 1 marketin* Covering intranets for Marcomms in more dept* Building on 'Justifying the Business Case* Updated and expanded information on pricing and branding
This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
This new edition both follows on the success of and adds significantly to the first edition by
* Increasing the up to date case materia* Having a live Internet site to support the book* Adding a collection of key URLs for market research purpose* Adding a new section on marketing information system* More coverage on electronic direct and 1 to 1 marketin* Covering intranets for Marcomms in more dept* Building on 'Justifying the Business Case* Updated and expanded information on pricing and branding
This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
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