Taylor & Francis
Crisis Response Advertising
Edition: 1st Edition
Subjects: Reference,
Dictionaries
ISBN13: 9781032288895
Published: 31 Jul 2023
Format - Paperback / softback
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Regular price
A$62.39
Sale price
A$62.39
Regular price
A$77.99
Crisis Response Advertising
Regular price
A$62.39
Sale price
A$62.39
Regular price
A$77.99
Product description
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Explains a new comprehensive theoretical model that can be applied to advertising strategy when responding to a variety of crises in the future. Includes pedagogical features and many real-life examples and direct quotes from advertising practitioners to balance the theory with practice, making the book suitable to practitioners, researchers, and students.
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