Taylor & Francis

Corporate Public Relations - Hardback

Edition: 1st Edition
Subjects: History, Humanities
ISBN13: 9780805800524
Published: 01 Jul 1987

Format - Hardback
By Marvin N. Olasky

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Regular price A$241.40
Sale price A$241.40 Regular price A$284.00

Corporate Public Relations - Hardback

Regular price A$241.40
Sale price A$241.40 Regular price A$284.00
Product description

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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