Taylor & Francis
Corporate Innovation (RLE Marketing) - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138966826
Published: 26 Nov 2015
Format - Paperback / softback
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Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Corporate Innovation (RLE Marketing) - Paperback / softback
Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Product description
Shipping & Return
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
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