Content Strategy for the Web
Pearson Education

Content Strategy for the Web

Edition: 2nd Edition
Subjects: ICT, Web programming
ISBN13: 9780321808301
Published: 04 May 2012

Format - Paperback / softback
By Halvorson, Kristina

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Regular price A$42.74
Sale price A$42.74 Regular price A$44.06

Content Strategy for the Web

Regular price A$42.74
Sale price A$42.74 Regular price A$44.06
Product description
When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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