Taylor & Francis
Consumer Research - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780415173179
Published: 18 Dec 1997
Format - Paperback / softback
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A$27.19
Sale price
A$27.19
Regular price
A$33.99
Consumer Research - Paperback / softback
Regular price
A$27.19
Sale price
A$27.19
Regular price
A$33.99
Product description
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Consumer Research: Postcards from the Edgeis a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include * chronicle, composition and fabulation in consumer researc * postmodern approaches to pluralism in consumer researc * marketing in cyberspac * poststructuralism in marketin * semiotics in marketing and consumer research
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