Competitive Marketing (RLE Marketing)
Taylor & Francis

Competitive Marketing (RLE Marketing)

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9781138792876
Published: 22 Aug 2014

Format - Hardback
By John O'Shaughnessy

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A$470.40
A$470.40 A$588.00
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Competitive Marketing (RLE Marketing)

A$470.40
A$470.40 A$588.00
Product description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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