Communicating Strategy
Taylor & Francis

Communicating Strategy - Paperback / softback

Edition: 1st Edition
Subjects: Society, Psychological theory & schools of thought
ISBN13: 9780566088100
Published: 19 Feb 2008

Format - Paperback / softback
By Phil Jones

The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.

Regular price A$80.80
Sale price A$80.80 Regular price A$101.00

Communicating Strategy - Paperback / softback

Regular price A$80.80
Sale price A$80.80 Regular price A$101.00
Product description

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

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