Celebrity Fashion Marketing - Paperback / softback
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Celebrity Fashion Marketing - Paperback / softback
• Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field.• Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises.• Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.
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