Taylor & Francis
Business Travel and Tourism - Paperback / softback
Edition: 1st Edition
Subjects: Cookery & Hobbies,
Cookery / food & drink etc
ISBN13: 9780750643924
Published: 14 Sep 2001
Format - Paperback / softback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$89.25
Sale price
A$89.25
Regular price
A$105.00
Business Travel and Tourism - Paperback / softback
Regular price
A$89.25
Sale price
A$89.25
Regular price
A$105.00
Product description
Shipping & Return
Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including
* The global business tourism marke* The design of business tourism facilitie* The role of the destination in business travel and touris* The social, economic, and environmental impacts of business touris* The ethical dimension of business touris* The marketing of business tourism product* The impact of new technologies on the business tourism marke* How to organise successful conferences, exhibitions, and incentive travel package
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including
* The global business tourism marke* The design of business tourism facilitie* The role of the destination in business travel and touris* The social, economic, and environmental impacts of business touris* The ethical dimension of business touris* The marketing of business tourism product* The impact of new technologies on the business tourism marke* How to organise successful conferences, exhibitions, and incentive travel package
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK
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