McGrawHill
Business Communication: Developing Leaders for a Networked World ISE
Edition: 5
Subjects: Economics,
Business communication & presentation
ISBN13: 9781266158216
Published: 01 Jun 2023
Format - Paperback / softback
Usually ready in 7-10 business days.
Regular price
A$139.64
Sale price
A$139.64
Regular price
A$143.96
Business Communication: Developing Leaders for a Networked World ISE
Regular price
A$139.64
Sale price
A$139.64
Regular price
A$143.96
Product description
Shipping & Return
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
New bonus content in McGraw Hill Connect® includes:
Bonus: Crisis Communications and Public Relations Messages
Bonus: Using AI with Purpose and the Human Touch
Bonus Appendix: Creating Proposals and Business Plans
New bonus content in McGraw Hill Connect® includes:
Bonus: Crisis Communications and Public Relations Messages
Bonus: Using AI with Purpose and the Human Touch
Bonus Appendix: Creating Proposals and Business Plans
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