Taylor & Francis
Branding TV - Paperback / softback
Edition: 2nd Edition
Subjects: Engineering,
Technology, engineering, agriculture
ISBN13: 9780240807539
Published: 19 Jul 2005
Format - Paperback / softback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$92.80
Sale price
A$92.80
Regular price
A$116.00
Branding TV - Paperback / softback
Regular price
A$92.80
Sale price
A$92.80
Regular price
A$116.00
Product description
Shipping & Return
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.
Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
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