Pearson Education
Brand Gap, The
Edition: 2nd Edition
Subjects: Economics,
Sales & marketing
ISBN13: 9780321348104
Format - Paperback / softback
Usually ready in 7-10 business days.
Regular price
A$40.99
Sale price
A$40.99
Regular price
A$42.26
Brand Gap, The
Regular price
A$40.99
Sale price
A$40.99
Regular price
A$42.26
Product description
Shipping & Return
The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:
- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why collaboration is the key to brand-building
- how design determines a customer's experience
- how to test brand concepts quickly and cheaply
- the importance of managing brands from the inside
- 220-word brand glossary
Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.
We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.