Pearson Education

Brand Gap, Revised Edition, The

Edition: 1st Edition
Subjects: Economics, Sales & marketing
ISBN13: 9780321648822
Published: 31 Oct 2005

Format -
By Marty Neumeier

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A$35.75
A$35.75 A$36.86
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Brand Gap, Revised Edition, The

A$35.75
A$35.75 A$36.86
Product description
The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:
  • the new definition of brand
  • the five essential disciplines of brand-building
  • how branding is changing the dynamics of competition
  • the three most powerful questions to ask about any brand
  • why collaboration is the key to brand-building
  • how design determines a customer's experience
  • how to test brand concepts quickly and cheaply
  • the importance of managing brands from the inside
  • 220-word brand glossary
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