Basic Marketing Research
Pearson Education

Basic Marketing Research

Edition: 4th Edition
Subjects: Economics, Market research
ISBN13: 9781292020488

Format - Paperback / softback
By Malhotra, Naresh K.

Usually ready in 7-10 days.

Regular price A$174.56
Sale price A$174.56 Regular price A$193.95

Basic Marketing Research

Regular price A$174.56
Sale price A$174.56 Regular price A$193.95
Product description

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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