Pearson Education
Basic Marketing Research
Edition: 4th Edition
Subjects: Economics,
Market research
ISBN13: 9781292020488
Format - Paperback / softback
Usually ready in 7-10 days.
Regular price
A$174.56
Sale price
A$174.56
Regular price
A$193.95
Basic Marketing Research
Regular price
A$174.56
Sale price
A$174.56
Regular price
A$193.95
Product description
Shipping & Return
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.