Pearson Education

Audience, Relevance, and Search

Edition: 1st Edition
Subjects: Economics, Sales & marketing
ISBN13: 9780137048229
Published: 19 Jul 2010

Format -
By James Mathewson

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Regular price A$42.30
Sale price A$42.30 Regular price A$43.61

Audience, Relevance, and Search

Regular price A$42.30
Sale price A$42.30 Regular price A$43.61
Product description

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time
  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
  • New techniques for defining keywords more effectively
  • Authored by IBM web pioneers with 45+ years of content and search optimization experience
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