Advertising Today and Tomorrow (RLE Advertising)
Taylor & Francis

Advertising Today and Tomorrow (RLE Advertising)

Edition: 1st Edition
Subjects: Society, Psychological theory & schools of thought
ISBN13: 9781138966161
Published: 26 Nov 2015

Format - Paperback / softback
By W.A. Evans

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Regular price A$74.39
Sale price A$74.39 Regular price A$92.99

Advertising Today and Tomorrow (RLE Advertising)

Regular price A$74.39
Sale price A$74.39 Regular price A$92.99
Product description

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

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