Taylor & Francis
Advertising Language
Edition: 1st Edition
Subjects: Literature,
Literature: history & criticism
ISBN13: 9780415198356
Published: 21 Jan 1999
Format - Paperback / softback
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Regular price
A$80.80
Sale price
A$80.80
Regular price
A$101.00
Advertising Language
Regular price
A$80.80
Sale price
A$80.80
Regular price
A$101.00
Product description
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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
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