Advertising International
Taylor & Francis

Advertising International - Paperback / softback

Edition: 1st Edition
Subjects: History, Humanities
ISBN13: 9780415050647
Published: 19 Aug 1970

Format - Paperback / softback
By Armand Mattelart

The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.

Regular price A$42.39
Sale price A$42.39 Regular price A$52.99

Advertising International - Paperback / softback

Regular price A$42.39
Sale price A$42.39 Regular price A$52.99
Product description

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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