Taylor & Francis
Advertising for Account Holders (RLE Marketing)
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138787032
Published: 22 Aug 2014
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$117.60
Sale price
A$117.60
Regular price
A$147.00
Advertising for Account Holders (RLE Marketing)
Regular price
A$117.60
Sale price
A$117.60
Regular price
A$147.00
Product description
Shipping & Return
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
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