Taylor & Francis
Advertising Campaign Design - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780765625533
Published: 15 Aug 2011
Format - Paperback / softback
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Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Advertising Campaign Design - Paperback / softback
Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Product description
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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