Taylor & Francis
Advertising as Communication - Paperback / softback
Edition: 1st Edition
Subjects: History,
Humanities
ISBN13: 9780415027816
Published: 18 Aug 1970
Format - Paperback / softback
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Regular price
A$64.59
Sale price
A$64.59
Regular price
A$75.99
Advertising as Communication - Paperback / softback
Regular price
A$64.59
Sale price
A$64.59
Regular price
A$75.99
Product description
Shipping & Return
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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