Taylor & Francis
Advertising and Public Relations Research
Edition: 2nd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780765636065
Published: 28 Feb 2014
Format - Paperback / softback
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Regular price
A$123.25
Sale price
A$123.25
Regular price
A$145.00
Advertising and Public Relations Research
Regular price
A$123.25
Sale price
A$123.25
Regular price
A$145.00
Product description
Shipping & Return
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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