Advertising Agency (RLE Marketing)
Taylor & Francis

Advertising Agency (RLE Marketing)

Edition: 1st Edition
Subjects: Economics, Economics
ISBN13: 9781138997653
Published: 21 Dec 2015

Format - Paperback / softback
By Floyd Y. Keeler

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Regular price A$74.39
Sale price A$74.39 Regular price A$92.99

Advertising Agency (RLE Marketing)

Regular price A$74.39
Sale price A$74.39 Regular price A$92.99
Product description

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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