Taylor & Francis

Advanced Theory and Practice in Sport Marketing - Paperback / softback

Edition: 4th Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9781032137537
Published: 11 Aug 2022

Format - Paperback / softback
By Eric C. Schwarz

The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.

Regular price A$98.60
Sale price A$98.60 Regular price A$116.00

Advanced Theory and Practice in Sport Marketing - Paperback / softback

Regular price A$98.60
Sale price A$98.60 Regular price A$116.00
Product description

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketingSport marketing is a core component of all sport marketing and sport business degree coursesNew edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketingFeatures in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitionersFull suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide

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