Advanced Theory and Practice in Sport Marketing - Hardback
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Advanced Theory and Practice in Sport Marketing - Hardback
The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketingSport marketing is a core component of all sport marketing and sport business degree coursesNew edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketingFeatures in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitionersFull suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide
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