Taylor & Francis
AdValue - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750655019
Published: 13 Feb 2003
Format - Paperback / softback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$67.19
Sale price
A$67.19
Regular price
A$83.99
AdValue - Paperback / softback
Regular price
A$67.19
Sale price
A$67.19
Regular price
A$83.99
Product description
Shipping & Return
Advalue is organised into four sections, according to where the advertising effect is to be seen
* Company value effect* Business performance effect* Customer effect* Brand effect
In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'
The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
* Company value effect* Business performance effect* Customer effect* Brand effect
In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'
The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.