Adobe Analytics with SiteCatalyst Classroom in a Book
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Adobe Analytics with SiteCatalyst Classroom in a Book
It teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results.
The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm’s business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyse customer awareness, acquisition, engagement, and conversion.
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