Adding Value (RLE Marketing)
Taylor & Francis

Adding Value (RLE Marketing) - Hardback

Edition: 1st Edition
Subjects: Economics, Economics
ISBN13: 9781138793668
Published: 22 Aug 2014

Format - Hardback
By Geoffrey Jones

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A$244.00
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Adding Value (RLE Marketing) - Hardback

A$244.00
A$244.00 A$305.00
Product description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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