Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur

The latest edition of the classic one-stop entrepreneurial resource provides all the information and strategies you need to get your business up and running—and keep it that way.

Working for yourself will be the toughest job you ever have, but one book makes it easier than ever by giving you all the latest research and step-by-step guidelines for what must be done, how to do it, and what to do when things go wrong. Whatever business you run or plan to launch, Steven Rogers’ Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come.

In this fourth edition of the definitive guide to setting up and managing the financial aspects of any small- to medium-sized business, Rogers brings his classic content up to date with the current reality, revising every chart, graph, and case study to reflect the environment of modern entrepreneurship. He covers all the major topics found in previous editions—from writing a growth business plan, compiling and understanding financial statements to making a company profitable, valuing a company, and raising venture capital—while also detailing contemporary issues, and adding brand new content.

Packed with powerful financial and business techniques you absolutely need for success today, Entrepreneurial Finance provides the essential tools for building and maintaining steady profitability and business longevity.