Building a Business with a Beat: Leadership Lessons from Jazzercise—An Empire Built on Passion, Purpose, and Heart

For the first time ever, the founder and CEO of Jazzercise, Inc., reveals the secrets to her staggering success. In Building a Business with a Beat, Judi Sheppard Missett describes the principles that made—and continue to make—Jazzercise the worldwide women-owned enterprise it is today. You’ll learn how to build a business devoted to excellence and communal satisfaction, while being inspired by the author’s story of turning a class of 15 people in a Chicago dance studio into the world’s leading dance fitness program. Sheppard Missett shows how you can build your own successful business by daring to:

•Dream big

•Pair your passion with a greater purpose

•Pay attention to cues, signs and signals

•Embrace changing technologies

•Hire for attitude, empathy, and creativity

•Set standards, establish "firsts"

•Cultivate your customer community

•Reach out, step forward, and give back