McGraw Hill

My Life in Advertising and Scientific Advertising

Subjects: Economics, Advertising
ISBN13: 9780844231013

Format - BOOK

Usually ready in 7-10 business days.

Regular price A$28.77
Sale price A$28.77 Regular price A$29.66
Product description
Author(s): Hopkins, Claude

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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EAN: 9780844231013

Age Group:  

Number of Pages: 336

Weight: 458.1 gr

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