McGraw Hill
Marketing Strategy: A Decision-Focused Approach
Subjects: Economics,
Sales & marketing
ISBN13: 9780078028946
Format - BOOK
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A$279.36
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A$279.36
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A$288.00
Product description
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Author(s): Walker, Orville C., Mullins, John
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Review(s):
EAN: 9780078028946
Age Group:
Number of Pages: 384
Weight: 680.4 gr
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Review(s):
EAN: 9780078028946
Age Group:
Number of Pages: 384
Weight: 680.4 gr
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