McGraw Hill

The Sponsorship Seeker's Toolkit, Fourth Edition
Subjects: Economics, Business studies: general
ISBN13: 9780071825795

Format - BOOK

Usually ready in 7-10 business days.

A$82.90
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Product description
Author(s): Skildum-Reid, Kim, Grey, Anne-Marie

Regarded as the authoritative text on sponsorship, this new edition brings marketers up to speed on social media and other digital strategies

  • New material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studies
  • Full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional
  • Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation

    Review(s):


    EAN: 9780071825795

    Age Group:  

    Number of Pages: 320

    Weight: 553.9 gr

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