McGraw Hill

The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business


ISBN13: 9780071809931
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Product description
Author(s): Dasu, Sriram, Chase, Richard B.

This deep look into customer psychology gives managers the insight they need to drive profitability by dramatically improving the customer experience

  • Reveals how executives and managers in any industry can reevaluate the company's approach to customer service, better influence customer perceptions, and transform service delivery

  • The authors base their findings on behavioral science research first published in Harvard Business Review and the MIT Sloan Management Review

  • Chase is the author of the bestselling textbook Operations and Supply Chain Management, which has sold more than one million copies



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    EAN: 9780071809931

    Age Group:  

    Number of Pages: 240

    Weight: 494.4 gr

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