McGraw Hill

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver


ISBN13: 9780071800471
Regular price A$35.06
Sale price A$35.06 Regular price A$38.95

Usually ready in 7-10 days.

Product description
Author(s): Kerpen, Dave, Braun, Theresa, Pritchard, Valerie

Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity-which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.



Review(s):


EAN: 9780071800471

Age Group:  

Number of Pages: 240

Weight: 328 gr

Shipping & Return

Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.

We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.