McGraw Hill
The Manager's Guide to Distribution Channels
Subjects: Economics,
Advertising
ISBN13: 9780071428682
Format - BOOK
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Author(s): Gorchels, Linda, Marien, Edward J., West, Chuck
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.
The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
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EAN: 9780071428682
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Number of Pages: 0
Weight: 489.9 gr
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