21st Century Meeting and Event Technologies
Taylor & Francis

21st Century Meeting and Event Technologies

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9781771880237
Published: 06 Jul 2016

Format - Hardback
By Seungwon "Shawn" Lee

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Regular price A$166.40
Sale price A$166.40 Regular price A$208.00

21st Century Meeting and Event Technologies

Regular price A$166.40
Sale price A$166.40 Regular price A$208.00
Product description
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as

    How to harness the power of social media
    How to use crowdsourcing effectively
    How to choose appropriate room layout design software
    How to manage and use guest-generated content
    How to measure and evaluate your success
    How to choose meeting registration software
    How to promote your meeting with blogs, websites, podcasts, and more
    How to hold virtual meetings and events
    How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
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