{"product_id":"zag","title":"ZAG","description":"\u003cp\u003e'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy.\u003cb\u003e\u003ci\u003e ZAG\u003c\/i\u003e\u003c\/b\u003e follows the ultra-clear 'whiteboard overview' style of the author's first book, \u003cb\u003e\u003ci\u003eThe Brand Gap\u003c\/i\u003e\u003c\/b\u003e, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need 'radical differentiation' to create lasting value for their shareholders and customers. \u003c\/p\u003e \u003cp\u003eIn an entertaining 3-hour read you'll learn:\u003cbr\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003ewhy me-too brands are doomed to fail \u003c\/li\u003e  \u003cli\u003ehow to 'read' customer feedback on new products and messages \u003c\/li\u003e  \u003cli\u003ethe 17 steps for designing 'difference' into your brand \u003c\/li\u003e  \u003cli\u003ehow to turn your brand's 'onliness' into a 'trueline' to drive synergy \u003c\/li\u003e  \u003cli\u003ethe secrets of naming products, services, and companies \u003c\/li\u003e  \u003cli\u003ethe four deadly dangers faced by brand portfolios \u003c\/li\u003e  \u003cli\u003ehow to 'stretch' your brand without breaking it \u003c\/li\u003e  \u003cli\u003ehow to succeed at all three stages of the competition cycle \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":45998720647406,"sku":"9780321426772","price":36.63,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/A100061139865_Lrg.jpg?v=1733539964","url":"https:\/\/bookland.com.au\/products\/zag","provider":"Book Land AU","version":"1.0","type":"link"}