{"product_id":"youtube-for-business","title":"YouTube for Business","description":"\u003cp\u003eYouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eYouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThat’s where this book comes in. The valuable information and advice in \u003ci\u003eYouTube for Business \u003c\/i\u003ehelp you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn this updated second edition of \u003ci\u003eYouTube for Business, \u003c\/i\u003eyou learn how to\u003c\/p\u003e \u003cp\u003e• Develop a YouTube marketing strategy\u003c\/p\u003e \u003cp\u003e• Decide what types of videos to produce\u003c\/p\u003e \u003cp\u003e• Shoot great-looking YouTube videos—on a budget\u003c\/p\u003e \u003cp\u003e• Edit and enhance your videos\u003c\/p\u003e \u003cp\u003e• Create a brand presence with your YouTube channel\u003c\/p\u003e \u003cp\u003e• Produce more effective YouTube videos\u003c\/p\u003e \u003cp\u003e• Promote your videos on the YouTube site\u003c\/p\u003e \u003cp\u003e• Link from your videos to your website with Call-to-Action Overlays\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287602876654,"sku":"9780132681841","price":20.91,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/youtube-for-business","provider":"Book Land AU","version":"1.0","type":"link"}