{"product_id":"writing-for-the-web","title":"Writing for the Web","description":"With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. \u003cp\u003eMany books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. \u003c\/p\u003e \u003cp\u003eThis clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound \u003c\/li\u003e\n \u003cli\u003eFocuses on writing practices and guidelines, with exercises and prompts developed and tested by the author \u003c\/li\u003e\n \u003cli\u003eFeatures clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286533591278,"sku":"9780132850278","price":35.75,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/writing-for-the-web","provider":"Book Land AU","version":"1.0","type":"link"}