{"product_id":"what-disruptive-thinking-is-and-why-you-should-be-doing-it","title":"What Disruptive Thinking Is, and Why You Should Be Doing It","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eDisrupt: Think the Unthinkable to Spark Transformation in Your Business \u003c\/i\u003e(9780137025145) by Luke Williams. Available in print and digital formats.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhy incremental change is a recipe for disaster–and what your business must do instead.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSuccessful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46287340667118,"sku":"9780132694971","price":8.69,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/what-disruptive-thinking-is-and-why-you-should-be-doing-it","provider":"Book Land AU","version":"1.0","type":"link"}