{"product_id":"web-words-that-work","title":"Web Words That Work","description":"\u003cp\u003e\u003cb\u003eWrite great search-optimized, customer-optimized web copy!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e(No experience? \u003ci\u003eNo problem!\u003c\/i\u003e)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eNeed to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You \u003ci\u003eknow \u003c\/i\u003eit’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? \u003ci\u003eRight here\u003c\/i\u003e. Million-selling author Michael Miller will \u003ci\u003eteach \u003c\/i\u003eyou, \u003ci\u003eshow \u003c\/i\u003eyou, \u003ci\u003eguide \u003c\/i\u003eyou–even if you’ve never done it before!\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThink you \u003ci\u003ecan’t \u003c\/i\u003ewrite? \u003ci\u003eHate \u003c\/i\u003eto write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to \u003ci\u003egrab hold of people in seconds\u003c\/i\u003e–\u003ci\u003ebecause that’s all the time you’ve got!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e• The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eKeep it short, keep it simple!\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eThink like your readers, fire them up, and get them to act!\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eWrite text that search engines and humans will \u003ci\u003eboth \u003c\/i\u003elove\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eBe absolutely clear! Squeeze all the confusion out of your content\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eMake sure you know \u003ci\u003ejust enough \u003c\/i\u003egrammar and punctuation\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eCombine text and visuals to make them \u003ci\u003eboth \u003c\/i\u003ework better\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eChoose the right delivery formats\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eIntegrate your copy into an existing web page design\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eWork well with web designers and developers\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eDetailed, expert guidance for writing:\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eWeb pages\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eOnline articles\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eBlog posts\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eSocial media updates\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eWeb ads\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eEmail promos \u0026amp; newsletters\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eOnline press releases\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eOnline help \u0026amp; FAQs\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eSmartphone \u0026amp; tablet content\u003c\/p\u003e \u003cp\u003e\u003ci\u003e• \u003c\/i\u003eWeb interfaces\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eMichael Miller \u003c\/b\u003ehas written 100+ non-fiction books, including \u003ci\u003eThe Ultimate Web \u003c\/i\u003e\u003ci\u003eMarketing Guide\u003c\/i\u003e; \u003ci\u003eB2B Digital Marketing; Using Google® AdWords and AdSense\u003c\/i\u003e; \u003ci\u003eUsing \u003c\/i\u003e\u003ci\u003eGoogle® Search\u003c\/i\u003e; \u003ci\u003eThe Complete Idiot’s Guide to Search Engine Optimization\u003c\/i\u003e; \u003ci\u003eSams \u003c\/i\u003e\u003ci\u003eTeach Yourself Google Analytics in 10 Minutes; \u003c\/i\u003eand \u003ci\u003eFacebook for Grown-Ups\u003c\/i\u003e. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286648279278,"sku":"9780133354096","price":30.08,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/web-words-that-work","provider":"Book Land AU","version":"1.0","type":"link"}