{"product_id":"using-thematic-thinking-to-achieve-business-success-growth-and-innovation","title":"Using Thematic Thinking to Achieve Business Success, Growth, and Innovation","description":"\u003cp\u003eLeverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an executive, entrepreneur, or strategist, it will help you illuminate blind spots on your strategic maps and innovation processes, by radically redefining what you see as similar to your core business.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eUsing Thematic Thinking to Achieve Business Success, Growth, and Innovation\u003c\/i\u003e explains why this approach to innovation works so well, and how to successfully apply it in your business. Using realistic business cases, the authors show: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow Thematic Thinking responds to today's radically shifting business environment, and the collapse of traditional market boundaries\u003c\/li\u003e\n \u003cli\u003eWhy traditional approaches to innovation can often be counterproductive, and how to go beyond them\u003c\/li\u003e\n \u003cli\u003eHow to systematically uncover deep similarities where most managers only see differences\u003c\/li\u003e\n \u003cli\u003eHow to understand these similarities as immense new business opportunities – and uncover emerging risks you wouldn't otherwise notice until too late\u003c\/li\u003e\n \u003cli\u003eHow to explore and combine themes, identify similarities, create and evaluate thematic ideas, organize for Thematic Thinking, and overcome obstacles to success\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003eWhich Google manager would have imagined people substituting Facebook for Gmail? Which Nike manager recognizes the huge potential competitive threat now presented by Apple? With Thematic Thinking, linkages like this become clear – and innovative, once-hidden strategic options are revealed!\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286728560878,"sku":"9780133448092","price":51.03,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/using-thematic-thinking-to-achieve-business-success-growth-and-innovation","provider":"Book Land AU","version":"1.0","type":"link"}