{"product_id":"user-centered-translation","title":"User-Centered Translation","description":"Translators want to take their readers into account, but traditional translation theory does not offer much advice on how to do that. User-Centered Translation (UCT) offers practical tools and methods to help empower translators to act for their readers. This book will help readers to:\u003cul\u003e   Create mental models such as personas;  Test translations with usability testing methods;  Carry out reception research.Including assignments, case studies and real-life scenarios ranging from the translation of user instructions and EU texts to literary and audiovisual translation, this is an essential guide for students, translators and researchers.\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44556670599406,"sku":"9781138795495","price":244.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138795495.jpg?v=1703552229","url":"https:\/\/bookland.com.au\/products\/user-centered-translation","provider":"Book Land AU","version":"1.0","type":"link"}